Marketing is an essential activity for small business owners.  If you have not realized this yet, then it is about time that you did.

Your relationship with customers – both potential and existing – can make or break your small business. This is where marketing comes in. You have to be in regular communication with them in order for them to be in constant awareness of your business and what you have to offer them.

In this regard, you have to be careful about how you communicate with your customers.  Communication is a very powerful tool in marketing – perhaps the most powerful tool.  If you go about communication properly, you can bring more money to the table.  On the other hand, if used improperly, you can actually lose business. 

Let me share three of the worst marketing mistakes that you can make when it comes to marketing. Do your best to avoid them and you just might bring about incomparable benefits to your business.

Small businesses need marketing activities just as much as big companies do.  As a matter of fact, small businesses might need to focus on marketing a little bit more.  It does not mean, however, that a small business owner has to spend the same amount as big businesses do in order to get excellent results. 

Truth be told, a small business can engage in marketing activities for a fraction of the cost that big businesses do and still gain excellent results. 

Here are my top 5 power-packed marketing tips for small businesses.

Trust me, they are bound to give you results that will make you happy.

I am almost done with the integration except one last module customization. I believe I should be able to complete this last integration this week. After this is complete, I will resume posting more blog posts, more videos..the way I used to do prior to moving to new platform.

I am receiving emails almost daily from the people who want to see more videos from me. I thank you for your patience and hope to resume to my posting schedule by Saturday or Sunday.

Okay..it’s been few more days and I have enabled the following on the website:

1. Member Registration: Now you need to be a member to watch the screencasts on HowIDid.com. Registration is free. You can create your free member account here.

2. Community Forums: Managing & answering questions using the comment form at the bottom of every blog post was tedious. It will be much easier for you now to ask questions using the new community forums. Forum can be found here.

After a full week of hard work, I finally moved the site from Wordpress to ExpressionEngine. I took this decision to make my all websites running on one central platform that can provide me a greater admin control and an easier way to manage the content and my readers/customers.

I’ve been doing a research for last three months to find a suitable platform to handle my growing needs. Drupal, Joomla, PhpNuke and ExpressionEngine were the top four I shortlisted. After carefully analyzing each one of them, testing them inside out, and playing with almost each feature that they offer, I selected to move ahead with ExpressionEngine. And I am pretty glad with the results so far.